The Best Accessories Fashion Ad Campaigns of the Fall 2023 Season as chosen by The Impression’s Editorial Team
Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach. Though they can often feel less involved concept- or narrative-wise, accessories campaigns are an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.
Sabato De Sarno got comfortable in his new position as creative director at Gucci, sharing a minimalist campaign that celebrated one of the house’s most iconic accessories, its Horsebit 1953 loafer. Camper, on the other hand, went for a maximalist footwear campaign with intricate visual vignettes full of detail and surprise.
They say sex sells, and both Paul Andrew and Magliano put exciting new twists on that perennial marketing tactic with campaigns that took the idea in intellectual or playful directions.
Here are The Impression’s Top 10 accessories campaigns of the Fall 2023 season as selected by our Cheif Impressionist Kenneth Richard.
13 09 SR
13 09 SR Co-Founders | Serge Ruffieux and Emilie Faure
13 09 SR Creative Director | Serge Ruffieux
Creative Direction | Serge Ruffieux with Anne Le Quintrec
Photographer | Shayne Laverdiere
Talent | Letizia Galloni
Stylist | Dimitri Riviere
Hair | Gor Duryan
Makeup | Hicham Ababsa
Balenciaga
Photographer | Francois Prost
Fashion Director | Laëtitia Gimenez Adam
Makeup Artist | Florence Teerlinck
Set Designer | Manon Everhard
Models | Bingbing Liu, Lise Sauve
Camper
Camper Creative Director | Achilles Ion Gabriel
Art Director | Emanuela Amato
Photographer | Grant James-Thomas
Talent | Julia Fox, Germain Louvet, Bonni Miller, Naounah
Stylist | Mariaelena Morelli
Hair | Chiao Chenet
Makeup | Masae Ito
Casting Director | Nicola Kast
Set Designer | Felix Gesnouin
Coach
Coach Creative Director | Stuart Vevers
Agency | APE_CC
Director | Lope Serrano
Photographer | Joshua Woods
Models | Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song
Stylist | Gabriella Karefa-Johnson
Hair | Jacob Rozenburg, Owen Gould, Taurus Jerome, and April Schuller
Makeup | Kale Teter, Holly Silius, and Maha Mimo
Manicurist | Mel Lolli and Ronna Jones
Choreographer | Emma Portner
Set Designer | Christian Stone
Music | “Kill Dem” by Jamie xx
Dion Lee
Dion Lee Creative Director | Dion Lee
Photographer | Carlota Guerrero
Model | Lola Leon
Hair | Errol Karadag
Makeup | Marcelo Gutierrez
Manicurist | Juan Alvear
Casting Director | Bert Martirosyan
Set Designer | Griffin Stoddard
Producer | Shay Johnson
Gucci
Gucci Creative Director | Sabato De Sarno
Artistic Director | Riccardo Zanola
Photographers | Heji Shin and Feng Li
Talent | Paul Mescal and Xiao Zhan
Stylists | Felicity Kay and Chu Xuan
Set Designers | Danny Hyland and Majima
Khaite X Oliver Peoples
Khaite Creative Director | Catherine Holstein
Agency | Chandelier Creative
Creative Director | Michael Scanlon
Photographer | Hanna Tveite Capdevielle
Videographer | Vanessa Traina
Model | Steinberg
Hair | Joey George
Makeup | Cyndle K
Casting Director | Piergiorgio Del Moro
Loewe X On Cloudtilt Sneaker
Loewe Creative Director | Jonathan Anderson
Photographer | Thibaut Grevet
Talent | Yonghon Huh, Roy Kaneza, Hortense de Gromard, Cindy Dos Reis, Stefan Crainic, Amna Al Qubaisi, and Liu Hong
Choreographer | Ryan Chappell
Hair | Karim Belghiran
Makeup | Erin Green
Set Designer | Ibby Njoya
Magliano x U-Power
Photographer | Adrian González-Cohen
Paul Andrew
Paul Andrew Creative Director | Paul Andrew
Agency | Town Productions
Photographer | Alessio Bolzoni
Art Director | Lucas Lefler
Models | Veronika Kunz and Benjamin Sherrell
Stylist | Jodie Barnes with Marco Van Den Hove
Hair | Pål Berdahl
Makeup | Rebecca Davenport
Manicurist | AMI Streets
Set Designer | Thomas Conant