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Best Fashion Bodywear Ad Campaigns of 2023

The Best Fashion Bodywear Ad Campaigns of 2023 as chosen by Kenneth Richard

The 2020s have seen a move away from the bold, in-your-face, satin and lace sexiness of what used to be called the “intimates” category, and towards an approach to underwear and swimwear that is more concerned with what it feels like to wear something than to be seen wearing it. From the inspiring athleticism of Marine Serre to Burberry’s nostalgic summer daydream, the best bodywear campaigns of 2023 expressed this new consideration for bodily genuineness with subtlety and sensitivity.

Here are The Impression’s picks for the best fashion bodywear campaigns of 2023 as selected by our Cheif Impressionist Kenneth Richard


Summer 2023

Burberry Creative Director | Daniel Lee
Creative Director | Tyrone Lebon
Photographer | Tyrone Lebon
Videographer | Tyrone Lebon
Models | Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, and Tianna St. Louis
Music | Vegyn with spoken word by Covco

Calvin Klein

Spring 2023

Calvin Klein Creative Director | Cedric Murac
Director & Photographer | Mert Alas and Marcus Piggott
Videographer | 
Models | Aaron Taylor-johnson, Fka Twigs, Jennie, Kendall Jenner And Michael B. Jordan

Fear of God


Fear of God 'Loungewear' 2023 Ad Campaign

Fear of God Creative Director | Jerry Lorenzo
Photographer | Luis Alberto Rodriguez
Videographer | Lane Stewart
Art Director | Adrian Buffalo
Executive Producer | Kayla Santacruz
Models | Joan Smalls, Anok Yai, Annemary Aderibigbe, and America Gonzalez
Stylist | Carlos Nazario
Hair | Jawara
Makeup | Yadim

Marine Serre

Marine Serre Creative Director | Marine Serre
Talent | Kelegh Moutome, Sevdaliza, Alexis Chaparro 
Stylist | Benoit Bethume
Hair | Ali Pirzadeh
Makeup | Janeen Witherspoon
Manicurist | Anais Cordevant
Casting Director | William Lhoest 


Spring 2023

Skims swimwear 2023 ad campaign photo with Kim Kardashian

Skims Creative Director | Kim Kardashian
Photographer | Steven Klein
Talent | Kim Kardashian