The Best Intimates Fashion Ad Campaigns of the Spring 2021 Season as chosen by Kenneth Richard
While a certain level of sexuality is needed and welcome for an intimates campaign, our favorites from the season are more about how people feel in underwear than how they look. Sex sells, but a celebration of confidence and intrinsic beauty makes a much stronger impact.
Rihanna’s Savage X Fenty had a pair of strong campaigns which each did excellent work to create visual worlds drawn from the character and confidence of the collections.
Zhilyova Lingerie shared an intriguing psychosexual exploration of image and identity that used contemporary digital scanning technology – the likes of which we have seen used to create other fashion campaigns – in a subversive way.
Calvin Klein made a smart move to deepen their typical imagery of hot celebrities in underwear by adding to it a thoughtful reflection on vulnerability and intimacy.
Here are the Top Intimates Ad Campaigns of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Agent Provocateur Creative Director | Sarah Shotton Photographer | Rosaline Shahnavaz Director | Alyn Horton Models | Nohemi Hermosillo & Ella Hope Merryweather Stylist | Natasha Wray Hair | Shiori Takahashi Makeup | Ciara O Shea Manicurist | Sylvie Macmillan Casting Director | Rosie Vogel Set Designer | Patience Harding
Calvin Klein EVP Global Creative | Cedric Murac Photographer | Mario Sorrenti Director | Terence Nance Talent | Anthony Ramos, Janaya Future Khan, Jacob Elordi, Koffee, Megan Thee Stallion, Queer Skate LA, Rina Sawayama, Sage Elsesser, and Vinson Fraley Stylist | Alastair McKimm Casting Director | Samuel Ellis Scheinman for dmcasting
Photographer | Alvaro Beamud Cortes Stylist | Giuseppe Sileo Hair | Lorenzo Barcella Makeup | Alessandra Casoni Models | Hana Jirickova, Tobias Reuter, and Aleksandar Rusić
Savage x Fenty
Savage X Fenty Creative Director | Rihanna Photographer | Dennis Leupold Talent | Rihanna, Denise Bidot, Nyakim Gatwech, Bree Kish, and Tonoia
Savage x Fenty
Savage X Fenty Creative Director | Rihanna Fenty Photographer | Dennis Leupold Talents | Rihanna, Miguel, Nazanin Mandi, Alek Wek, Chinqpink, & Lulu Bonfils
Zhilyova Creative Director | Zhilyova Valeria Photographer/Director | Natalia Ivanova Models | Victoria Yarovaya, Kateryna Edison Stylist | Valeria Zhilyova Hair | Anastasia Grinyuka Makeup | Anastasia Grinyuka Set Designer | Maria Chupaylenko Casting Director | Valeria Zhilyova Music | Mintz – M.A.C.H 3
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