The Fall 2023 season has been described by many as “quiet luxury,” and while that may be particularly true of womenswear, menswear has always been a category dominated by subtlety, classicism, and detail. The best Men’s campaigns of the season carried this tradition forward while finding subtly insightful ways to rebel against it, paying homage to the values of masculinity while finding new ways of asserting individuality within it.
Amiri, for example, explored what it means to be an icon of culture through a campaign that impressively featured iconic rap duo Black Star, portraying the pioneers of conscious hip hop as style trailblazers to look up to. Meanwhile Balmain and Dior encouraged the fellas to get in touch with, if not their feminine side, a version of themselves that embraces sensitivity, glamor, and poeticism. Paul Smith and Dunhill served up men’s campaigns that didn’t offer any new perspectives in the way of masculine archetypes – but still had plenty of visual intrigue – instead portraying classic dress codes of menswear with an exacting, elegant, and imaginative perspective so as to show us why these categories are timeless.
Here are The Impression’s Top 10 Men’s campaigns of the Fall 2023 season as selected by Cheif Impressionist Kenneth Richard.
Amiri Creative Director | Mike Amiri Art Direction | Jonny Lu Studio Photographer | Karim Sadli Talents | Yasiin Bey and Talib Kweli Stylist | Ellie Grace Cumming Hair | Damien Boissinot Makeup | Christelle Cocquet Manicurist | Alexandra Janowski Casting Director | Noah Shelley Set Designer | Jabez Bartlett
Balmain Creative Director | Olivier Rousteing Director of Content Creation | Michail Pelêt Photographer | Thibaut Grevet Models | Leelou Laridan, Xue Huizi, JeeHoon Bae, and Ottawa Kwami Hair | Evanie Frausto Makeup | Jamal Scott Set Designer | Philipp Haemmerle Casting | Anita Elizabeth Bitton Executive Production | Now Open TV
Dior Homme Creative Director | Kim Jones Photographer | Rafael Pavarotti Art Director | Ronnie Cooke-Newhouse Models | Emile Danckaert, Wu Guoqiang, Awwal Adeoti, Loris Moine, and Silouane Vongkhamchanh Stylist | Melanie Ward Hair | Benjamin Muller Makeup | Peter Philips Casting Director | Shelley Durkan
Dunhill Creative Director | Simon Holloway Photographer | Luis Alberto Rodriguez Models | Axel Hermann, Hamid Onifade, Henry Kitcher, Hugh Laughton-Scott, Kamui T, Pratik Shetty, and Will Chalker Stylist | Tom Guinness
Artistic Director of Fendi Accessories and Menswear | Silvia Venturini Fendi Artistic Director of Fendi Jewelry | Delfina Delettrez Fendi Creative Director | Nico Vascellari Film Director | Nico Vascellari Photographer | Bruno Staub Talent | Nicholas Galitzine Stylist | Julian Ganio Hair | Patti Bussa Makeup | Daniel Sallstrom Location | Milan
Gucci Creative Director | Sabato De Sarno Artistic Director | Riccardo Zanola Photographers | Heji Shin and Feng Li Talent | Paul Mescal and Xiao Zhan Stylists | Felicity Kay and Chu Xuan Set Designers | Danny Hyland and Majima
Loewe Creative Director | Jonathan Anderson Photographer | David Sims Models | Omar Apollo and Jamie Dornan Stylist | Benjamin Bruno Hair | Duffy Makeup | Lucia Pieroni Manicurist | Ama Quashie Set Designer | Vincent Olivieri
Loewe Creative Director | Jonathan Anderson Photographer | Arnaud Lajeunie Talent | Kenshi Yonezu
Paul Smith Creative Director | Paul Smith Talent | Matt Smith and Kiki Willems
Zegna x The Elder Statesman
Loewe Creative Director | Jonathan Anderson Photographer | Osma Harvilahti Talent | Daniel Brühl Models | Cheikh Diakhate, Ryan Park, Edoardo Duse, Valentyn Boiko, and Timoteo Scala Stylist | Emil Rebek
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