Review of Blumarine Fall 2023 Ad Campaign by Creative Director of Agency X with Photographer Petra Collins with models Abby Champion
Mysterious, sexy, magnetically attracted to light, like an elegant nocturnal butterfly.
Both frivolous and aware of her seductive power.
The protagonist of the new Blumarine Fall/Winter 2023/24 advertising campaign, played by supermodel Abby Champion, is a charismatic and light-hearted, voluptuous and irreverent woman. She is fascinated by all that is light and ardor, by the liquid and incandescent flares that she draws and radiates herself. Her world is an intimate one, full of suspense and emotion.
The atmospheres are refined, almost rarefied, the visual code is unmistakable: the narrative lens is once again in the hands of Petra Collins, photographer and artist who loves to explore the female identity nuances with careful introspection.
It is an intense, glowing, fiery Blumarine.
Blumarine Creative Director | Nicola Brognano
Agency | 360PM
Production | Serie Yoon, Michaela McMahon-Dunphy, Arbelis Santana
Photographer | Petra Collins
Videographer |
Models | Abby Champion
Stylist | Lotta Volkova
Hair | Holli Smith
Makeup | Kennedy
Manicurist |
Casting Director | Maria Giulia Azario
Cinematographer | Andrea Gavazzi @ Artistry
Location |