Review of Boss Fall 2024 Ad Campaign by Creative Director Trey Laired of Agency Team Laird with Photographer Mikael Jansson with models David Beckham, Naomi Campbell, Lee Jong-suk, Gisele Bündchen, Burna Boy and Matteo Berrettini.
Boss continues its celebration of powerful personalities with its new Fall 2024 campaign shot by photographer Mikael Jansson with creative direction by Trey Laird.
The all-star cast features legendary British footballer and style icon David Beckham in his first campaign since the announcement of his strategic partnership and design collaboration with the brand. Alongside him, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk join returning talent Gisele Bündchen, Naomi Campbell, and Italian tennis player Matteo Berrettini.
Jansson’s portraits of this impressive cast continue the rebooted brand’s consistent and sophisticatedly simple visual approach, capturing them in elegant interiors of glass and green marble that quietly echo the precision and volumes of the tailoring looks.
Boss’ approach to campaigns since the brand’s relaunch is a lesson in consistency and playing to your strengths. The cohesive and straightforward visual perspective provides a solid foundation for the ambitious casting that is constantly building out its roster of bosses with an impressive range of international stars. The partnership with David Beckham is a smart expansion on this formula and the brand forges forward with another strong chapter.
Creative Director | Trey Laird
Photographer | Mikael Jansson
Models | David Beckham, Naomi Campbell, Lee Jong-suk, Gisele Bündchen, Burna Boy, and Matteo Berrettini