Is brown the new black? Considering that earth tones have taken over the runways this season, the answer seems to be a resounding ‘yes!’ From deep mahogany, rich dark chocolates, taupes, and medium clays, to mushroom tones, ochres, and umbers… it is possible that we are seeing a return to nature through this celebration of mineral colours, peats, and soils.
Made fresh with glinting sequins and shiny patent leather, or soft and light-absorbing with cable knits, matte suede drapery, and faux fur, these earth tones are being used to ground pale citrons, bright oranges, and bold reds. Earth tones can also stand on their own as vibrant auburns and burnt siennas, monochrome tans and camels, creamy beiges, and in some cases tinted with rosy fleshy undertones. Earthy colours continue to work well for subdued designs, and interestingly, many designers are combining natural brownish hues with more technical fabrications to create unexpected visual juxtapositions. Fertility and fecundity are the underlying themes here, and what could be more fertile than Mother Earth herself? Therefore get ready for fall by embracing the old idiom “down to earth” and letting your mud-coloured imagination run wild!

A.W.A.K.E. 
A.W.A.K.E. 
Acne Studios 
Acne Studios 
Agnona 
Agnona 
Agnona 
Agnona 
Ann Demeulemeester 
Ann Demeulemeester 
Balmain 
Balmain 
Balmain 
Balmain 
Beautiful People 
Beautiful People 
Beautiful People 
Boss 
Boss 
Boss 
Boss 
Boss 
Bottega Veneta 
Bottega Veneta 
Bottega Veneta 
Bottega Veneta 
Brandon Maxwell 
Brandon Maxwell 
Burberry 
Burberry 
Burberry 
Burberry 
Burberry 
Carolina Herrera 
Celine 
Celine 
Celine 
Celine 
Chalayan 
Chalayan 
Chloe 
Chloe 
Chloe 
Christopher Kane 
Christopher Kane 
Christopher Kane 
Coach 
Coach 
COS 
Dior 
Fendi 
Fendi


Gabriela Hearst 
Gabriela Hearst 
Gabriela Hearst 
Gabriele Colangelo 
Gabriele Colangelo 
Gabriele Colangelo 
Gabriele Colangelo 
Gauchere 
Gauchere 
Gauchere 
Haider Ackermann 
Haider Ackermann 
Hermès 
Hermès 
Hermès 
Hermès 
Hermès 
Jil Sander 
Jil Sander 
Jil Sander 
Jil Sander 
JW Anderson 
Kenzo 
Kenzo 
Kenzo 
Lacoste 
Lacoste 
Lacoste 
Lemaire 
Lemaire 
Lemaire 
Louis Vuitton 
Marc Jacobs 
Marc Jacobs 
Marni 
Marni 
Marni 
Max Mara 
Max Mara 
Max Mara 
Max Mara 
Max Mara 
Michael Kors 
Michael Kors 
Michael Kors 
Missoni 
Missoni 
Missoni


Missoni 
Missoni 
Missoni 
Miu Miu 
Miu Miu 
Monse 
Monse 
Monse 
Monse 
Monse 
MSGN 
N°21 
N°21 
N°21 
N°21 
N°21 
Nicholas K 
Nicholas K 
Prada 
Preen by Thornton Bregazzi 
Proenza Schouler 
Proenza Schouler 
R13 
R13 
rag and bone 
rag and bone 
rag and bone 
rag and bone 
rag and bone 
Sacai 
Sacai 
Sacai 
Saint Laurent 
Saint Laurent 
Salvatore Ferragamo 
Salvatore Ferragamo 
Salvatore Ferragamo 
Salvatore Ferragamo 
Sies Marjan 
Sies Marjan 
Stella McCartney 
Stella McCartney 
Stella McCartney 
The Row 
The Row 
Tod’s 
Tod’s 
Tod’s 
Tod’s 
Tory Burch 
Valentino 
Valentino 
Valentino 
Dries Van Noten 
Victoria Beckham 
Victoria Beckham



