Review of Calvinluo X Zara Spring 2023 Ad Campaign with Photographer Johnson Lui
The collection celebrates the creativity and values of modern Chinese fashion and restates Calvinluo’s signature designs. The collaborative capsule builds on Calvinluo’s iconic silhouette, tailoring and design language, while considering the preferences and habits of a new generational consumer who favors multiple styling options.
The collection covers men and women, with mostly items in grey and black. A textured leather jacket and a two-color oversized jacket are core to multiple looks; Calvinluo’s classic deconstructed signature shoulder design, grey jackets and multi pockets trousers add a sense of fashion throughout. Included are pleated skirts, loose trousers and jeans that can be mixed and matched in different looks, as are the shoes and bags with elaborate designs by Calvinluo.
The Calvinluo X Zara collection will be available online and in selected ZARA stores in Mainland China, Hong Kong, Taiwan and other regions starting January 11, 2023, accompanied by exclusive store window installations and special displays for an immersive shopping experience.
Photographer | Johnson Lui
Videographer | Alvaro Colom
Stylist | Tony Irvine
Set Designer | Bette Adams