lena gercke

Coty and Lena Gercke sign fragrance agreement for LeGer

Coty Expands Fragrance Licenses with Lena Gercke Collaboration

Coty continues to grow its fragrance licenses with the recent signing of German TV presenter and entrepreneur Lena Gercke. The agreement will see Coty developing, producing, and distributing Gercke’s debut fragrance for her fashion brand, LeGer.

Sue Nabi, Coty’s CEO

Sue Nabi, Coty’s CEO, expressed excitement about the collaboration, stating, “We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in the beauty space. Lena’s fashion brand LeGer is one of the fastest-growing personal fashion labels in Germany, creating unique yet timeless pieces that empower women through fashion. Together we are excited to work with Lena in building her presence in the beauty market with a fragrance that is authentically her.”

This partnership is part of Coty’s efforts to expand and diversify its portfolio by introducing new products, brands, and innovations. Recent licensing deals include partnerships with Italian fashion house Marni, Mexx, and Bruno Banani, while the Miu Miu license has transitioned to L’Oréal.

Coty also introduced Infiniment Coty Paris, a line of 14 fragrances ranging from intimate scents to those leaving a strong trail.