Dior Opens Chez Moi Pop-Up In Soho

Dior Opens Chez Moi Pop-Up In Soho


Luxury French maison Dior has opened a new pop-up boutique in the heart of Manhattan’s SoHo neighborhood in New York City. 

Located at 109 Greene Street, the store is dedicated to the Dior Chez Moi collection designed by Maria Grazia Chiuri. It marks the first in a series of pop-ups to open worldwide.

Keeping with the times, Dior Chez Moi is the House’s first capsule collection dedicated entirely to luxury loungewear and home decor. Roman Artist Pietro Ruffo redesigned his zodiac motifs for this new line, a tribute to Monsieur Dior’s superstitious nature. The shop is also adorned with Dior’s toile de Jouy.

This ephemeral space keeps with the modern spirit of SoHo while reflecting Dior’s heritage of elegance and luxury.

Location |
109 Greene St
New York, NY, 10012