The Amsterdam-Based Cashmere Apparel Brand Makes Its U.S. Retail Debut for the Holiday Season
Extreme Cashmere is celebrating the holiday season with the launch of a temporary store in New York City. Located at 694 Madison Avenue and open from mid-November through late December, the store brings the Amsterdam-based brand’s signature cashmere styles to Manhattan. Featuring a curated selection of its bestselling designs, including the crew hop, the kid, and the bourgeois, the pop-up also introduces several exclusive pieces created for New York shoppers.
The store highlights edition 30, Extreme Cashmere’s latest collection, which combines versatility with luxury. New designs range from bold stripe patterns and shimmering black sequins to the brand’s first-ever hand-knitted cardigan. The collection seamlessly blends casual everyday wear with sophisticated evening attire, making it suitable for all seasons and occasions.
Designed to feel like a “home away from home,” the temporary space reflects the brand’s dedication to care and quality. A cashmere care station, inspired by the services offered at the Extreme Cashmere boutique in St. Moritz, will be available for customers to refresh their pieces. Dutch design studio UKU created the store’s layout, emphasizing comfort and style.
To mark the opening, Extreme Cashmere has flown in chef Pierre Barral, a close collaborator with the brand, to help celebrate the brand’s first New York City venture.
