Fendi The Bund Take-over in Shanghai China

Fendi The Bund Take-over in Shanghai China

Fendi lighted up Times Square’s sky in New York City, where Fendi’s iconic Roman yellow, inspired by sunsets over the Eternal City, blanketed over 45 giant screens to illuminate the night, the magnificent moment appears on the Bund in Shanghai. Set against the sparkling river and the glittering city lights, the iconic Roman yellow is shone brightly on the skyscrapers on the Bund, together with the leds of Twin Towers of Shanghai Global Harbor and the Beijing Jingxin Building.

Location | Shanghai Plaza 66 Flagship Boutique