As Frieze Week lights up London, the legendary show producer opens his first atelier in the city — and a new chapter that dissolves the line between stagecraft, art, and life By Kenneth Richard A Workshop of Light In the quiet backstreets of Marylebone, the rhythm of saws and low conversation fills the cobbled lane of Montagu Mews South. Inside a discreet brick building, Alexandre de Betak stands surrounded by cables, mirrored panels, and a small army of electricians preparing […]

Blending Artistry, Sustainability, and Strategy In this innovation oriented episode of ‘The Impression Makers,’ Alexandre De Betak, the visionary force behind Bureau Betak and The Independents, joins The Impression’s Editor-in-Chief, Kenneth Richard, for an in-depth conversation. As the Chair, Creative Strategy for The Independents, De Betak shares insights from his illustrious career at the nexus of fashion, art, and sustainability. Join us as these two industry luminaries explore the future of luxury branding and the evolving landscape of fashion event […]

For the past 25 years, Alexandre de Betak has become fashion’s go-to ringmaster for creating buzz via cutting-edge shows and events. As the industry stands at the crossroads, he and a handful of others have a glimpse of what lies ahead for fashion communication. Chief Impressionist Kenneth Richard speaks with Alex about the changing dynamics of fashion shows, how technology will enhance the experience, and how he sees the game being played next. Kenneth Richard: Alex, thanks for sitting down […]

For the past 25 years, Alexandre de Betak has become fashion’s go-to ringmaster for creating buzz via cutting-edge shows and events. As the industry stands at the crossroads, he and a handful of others have a glimpse of what lies ahead for fashion communication. The Impression’s Kenneth Richard talks with Alexandre about the changing dynamics of fashion shows, how technology will enhance the experience, and how he sees the game being played next. Kenneth Richard: Alex, great to catch you […]