For Spring 2027, The Designer Lets Gucci’s Aristocrats, Rebels, and Everyone In Between Loose in the Same Store By Kenneth Richard Demna has spent his first year at Gucci getting acquainted with a house that seems to change depending on who walks through its doors. One person sees the polish of Tom Ford’s 1990s. Another remembers Alessandro Michele’s eccentricity. Someone else has never thought much about the runway at all, but knows exactly which bag they want. Demna had to […]

For Spring 2027, The Designer Lets Gucci’s Aristocrats, Rebels, and Everyone In Between Loose in the Same Store By Kenneth Richard Demna has spent his first year at Gucci getting acquainted with a house that seems to change depending on who walks through its doors. One person sees the polish of Tom Ford’s 1990s. Another remembers Alessandro Michele’s eccentricity. Someone else has never thought much about the runway at all, but knows exactly which bag they want. Demna had to […]

On sex, self-acceptance, and putting the house back at the center of culture By Kenneth Richard “It’s very weird for me to stand alone,” Demna says, half-laughing, half-exhaling, as the cameras finally quiet. The spectacle has just ended. The lights are still hot. He looks both exhilarated and slightly stunned by what he has set in motion. “I’m so happy this is done,” he says. “But I don’t know how I can do it every time.” What he has done […]

Inside Demna’s Vision: How ‘The Tiger’ Redefines Gucci’s Legacy By Mackenzie Richard Zuckerman Milan’s fashion week calendar had no Gucci runway this season — but it hardly needed one. Instead, the house unveiled The Tiger, a short film with the kind of cultural impact most brands can only hope to achieve. Directed with biting wit and starring Demi Moore, Edward Norton, Ed Harris, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani, […]

Gucci’s New Leadership Hits Pause to Reflect on Legacy Before Unleashing Its Next Chapter By Kenneth Richard In fashion, it’s said that the future always arrives dressed in the past. This week in Florence, Gucci seems to have taken this maxim to heart, quite literally. Ahead of tonight’s Cruise 2026 collection show at the storied Archivio Gucci building on Via Caldaie, the mood is palpably reflective, but don’t mistake nostalgia for hesitation. Gucci is doing what smart luxury houses always […]