Loro Piana enters a sensory realm of sophistication and softness for the new campaign in celebration of its Fall 2023 “Cocooning” collection. The campaign was shot by photographer Alasdair McLellan.
McLellan’s campaign imagery juxtaposes natural and rustic settings with the cocooning embrace of Loro Piana’s cashmere knitwear and the bodies it touches. A deep sense of peacefulness and warmth pervades, with the spirit of togetherness evinced by the protagonists mirroring the collection’s principle of comfort.
Inviting, enveloping, and warm, Loro Piana gives us an inspiring lesson in winter dressing.