Review of Loro Piana Fall 2024 Evening Ad Campaign
Loro Piana exudes dramatic elegance with the campaign for its new Fall 2024 Evening collection.
With sophisticated textures, cleanly tailored silhouettes, and artisanal touches, the collection is crafted with sophisticated evening celebrations in mind, whether for the upcoming holiday season or beyond.
The campaign taps into this spirit with an intimate and introspective look at luxury dressing. Occupying an interior space lit with natural light and characterized by green marble, wood accents, angular modernist furniture, and delicate flower arrangements, the characters revel in the moments between getting dressed and going out.
Elegantly simple, the campaign is a focused showcase of Loro Piana’s take on formal and celebratory winter dressing.
Agency | MA+Group
Creative Director | Thomas Person – MA+creative
Photographer | Annemarieke Van Drimmelen – Ma+talent
Production | 360pm/ MA+group