Review of Loro Piana Holiday 2022 Ad Campaign by Creative Director Thomas Persson Studio with Photographer Annemarieke van Drimmelen
Loro Piana balances outdoor adventure and cozy indoor moments with a soft and inviting Holiday 2022 campaign by photographer Annemarieke van Drimmelen.
Into its typical offerings of excellently crafted knitwear and timelessly elegant pieces, the collection and styling also introduces some technical outerwear pieces like puffer jackets that are made for the mountain. The campaign imagery takes this dichotomy as its basis, weaving adventurous and epic shots of outdoor exploration with intimate interior shots where the characters relax back at the cabin after a long day of fun and togetherness.
The campaign is a no-nonsense yet thoughtfully photographed way to emphasize Loro Piana’s take on quiet luxury: clothing that isn’t the focus of attention, yet enlivens everything you do while wearing it. This spirit feels particularly relevant during the holidays when life is full and memories are made.
Creative Director | Thomas Persson Studio Director | Alban Coret Photographer | Annemarieke van Drimmelen Stylist | Aleksandra Woroniecka
WHERE FASHION GETS CREATIVE
Press ESC to close
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.
Newsletter sent Mon - Fri 1:30 AM EST
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.