Loro Piana

Holiday 2022 Ad Campaign

Review of Loro Piana Holiday 2022 Ad Campaign by Creative Director Thomas Persson Studio with Photographer Annemarieke van Drimmelen

Loro Piana balances outdoor adventure and cozy indoor moments with a soft and inviting Holiday 2022 campaign by photographer Annemarieke van Drimmelen.

Into its typical offerings of excellently crafted knitwear and timelessly elegant pieces, the collection and styling also introduces some technical outerwear pieces like puffer jackets that are made for the mountain. The campaign imagery takes this dichotomy as its basis, weaving adventurous and epic shots of outdoor exploration with intimate interior shots where the characters relax back at the cabin after a long day of fun and togetherness.

The campaign is a no-nonsense yet thoughtfully photographed way to emphasize Loro Piana’s take on quiet luxury: clothing that isn’t the focus of attention, yet enlivens everything you do while wearing it. This spirit feels particularly relevant during the holidays when life is full and memories are made.

Creative Director | Thomas Persson Studio
Director | Alban Coret
Photographer | Annemarieke van Drimmelen
Stylist | Aleksandra Woroniecka

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