Review of Loro Piana Resort 2023 Ad Campaign
With the Resort Collection, Loro Piana echoes the inimitably Italian spirit of vacation living. A spirit expressed through a unique, evocative taste; an easy-going style with relaxed silhouettes that glide over the body, letting the wearer savor the freedom of summer. All thanks to the savoir-faire and sartorial canons of the maison, which, master of finest fibers, transforms precious, impalpable and fresh yarns into original fabrics that combine silk, cotton and linen, the absolute protagonist of different textures, from the lightest to tweed. The palette ranges from the colors of dawn to sunset, from dynamic striped and floral prints to subtly shaded ones.
Loro Piana, the perfect complement to extraordinary lifestyles, immerses itself in the breeze of the season, trans- porting us to an iconic Mediterranean backdrop, an endless mosaic of landscapes and images, a refreshing respite. Here, the Loro Piana man and woman stand out in versatile clothes that express the utmost elegance and offer a comfortable and tasteful all-day wearability, for a feeling of complete escape from everyday constraints.
Linen, in crêpe or in Loro Piana’s exclusive Solaire fabric, is the key to every look. It makes bermuda shorts, tops, outerwear and caftans unique, including the Veronica tunic with deep side slits, wide sleeves and multi-striped fabric. Other highlights of the maison’s summer wardrobe include the Flower Ceremony print suits in shades of orange: for him, the iconic André shirt teamed with the Bay swimming costume; for her, the loose, comfortable Levi trousers worn with the straight-sleeved Olga shirt and the reversible Karlie coat in silk georgette, with a floral motif in two different tones on the inside and outside.
Bathing suits add a playful touch to the collection, in marine or acquatic jersey, along with the Baseball Hat and straw hats. New bag shapes are also available, including the Onde clutch, with the flap echoing the curve of the Sesia line, the handmade beach bag in striped linen fabric with leather details, and the practical Blossom Shopper in Woven Stripes fabric with Silky Leather handles, featuring a rich weave of ribbons that create multicolored vertical stripes. Finally, the Suitcase Stripe themed beach rackets and the volleyball made in collaboration with Molten, a leading Japanese company, to live the summer to its fullest.
The quintessence of luxury, Loro Piana Spring Summer 2023 Resort Collection exemplifies a taste for beauty and artisanal craftsmanship. It’s the authentic expression of a style meant for carefree moments, where pure, clean lines evoke the pleasures of living life at a slower pace.