Louis Vuitton Unveils Men’s Spring-Summer 2022 collection in Soho

Louis Vuitton Celebrates Men’s SS22 Collection with Soho Temporary Residency and 10-story Mural of Virgil Abloh on 5th Avenue

Louis Vuitton has unveiled its latest temporary residency in Soho, dedicated to the Men’s Spring-Summer 2022 collection. Designed by the late Men’s Artistic Director Virgil Abloh, the temporary residency signifies the highly anticipated global release of the collection to select Louis Vuitton stores worldwide. A 10-story mural of Abloh will be installed on façade of the Maison’s 5th Avenue flagship location this month as well.

The Soho space has been transformed with the motifs of Abloh’s oeuvre, creating an immersive experience for visitors. A black-and-white checkered pattern on the floor references both the chessboard theme seen throughout Abloh’s collections, as well as the signature Damier pattern invented by the Maison’s eponymous founder in the 19th century. Birch trees, like those seen at the Miami SS22 Men’s Spin-Off show, are positioned throughout the space, interspersed with oversized chess pieces rendered in electric hues.

A full suite of ready-to-wear and accessories from the SS22 collection will be on view. Seminal Abloh creations like Millionaires sunglasses, soft trunks, and highly-collectible LV Trainers will be available, alongside the designer’s distinctive interpretations of classic Louis Vuitton leather goods like Keepalls and Sac Plats. The newest LV Tatic trainers will also be on hand. Special gifting items, like skateboards, key chains, and fashion jewelry pieces will round out the accessories offering. In ready-to-wear, a wide selection of vibrant and inventive pieces from the collection will be onsite, showing the influence of everything from rave culture, to sports, to pristine natural landscapes, as well as Abloh’s signature approach to suiting.

Also set to debut is a 10-story mural of Virgil Abloh on the façade of Louis Vuitton’s 5th Avenue Maison. Rendered in neon gradient, the iconic image of Abloh, which was first manifested as a gigantic sculpture for the Men’s Spin-Off show, is juxtaposed against a black-and-white checkerboard pattern that wraps and swirls around the building.