Review of Marc Jacobs x Melissa Summer 2024 Ad Campaign by Photographer Hanna Tveite with model Alex Consani
Marc Jacobs and Melissa make a splash with the new campaign for their collaborative Summer 2024 collection that synthesizes their distinct design vision across statement shoes and bags.
You typically wouldn’t wear shoes underwater, but Melissa doesn’t make typical shoes, nor is Marc Jacobs’ twist on the cult-favorite jelly shoes a typical collaboration. Photographer Hanna Tveite’s campaign imagery sees ethereal model Alex Consani half submerged in an industrial tank of water, where she exudes the sensual power of a post-modern siren.
Conceptually focused and visually striking, this approach to set design is also a smart way to emphasize the unique materiality of the expressive footwear and accessories.
Marc Jacobs Creative Director | Marc Jacobs
Photographer | Hanna Tveite
Model | Alex Consani
Stylist | Milton Dixon III
Hair | Evanie Frausto
Makeup | Sam Visser
Set Designer | Matt Jackson