Marcia Spring Summer Ad Campaign 2024


Spring 2024 Ad Campaign

Review of Marcia Spring 2024 Ad Campaign by Creative Director Emma Reynaud and Film Director Pierre-Ange Carlotti with models Adele Exarchopoulos

Adele Exarchopoulos embodies the many personas of the Marcia woman in a new campaign for the Parisian brand’s Spring 2024 collection. The actor is captured in a film directed by Pierre-Ange Carlotti.

Titled “For all the roses in the world,” the short film pays homage to action movies, with Exarchopoulos playing various archetypal characters from this cinematic tradition: a calculating assassin, an elusive love interest, a confident dancer. Cohesive and atmospheric even in its many shifts of setting and character, the film is a clever way to showcase the spirit of power and sensuality behind Marcia’s sophisticated yet boldly sexy summer party dresses.

Marcia Creative Director | Emma Reynaud
Director | Pierre-Ange Carlotti
Model | Adele Exarchopoulos
Stylist | Sophie de Bernières
Hair | Philippe Mensah
Makeup | Lisa Michalik