Mulberry Spring 2024 Ad Campaign

Review of Mulberry Spring 2024 Ad Campaign by Creative Directors Henrietta Gallina & Samuel McWilliams and Photographer Esther Theaker with models Celina Ralph, Guinevere van Seenus, and Ajok Daing

Mulberry welcomes the rhythms and colors of summer with a new seasonal campaign highlighting its signature Lana and Pimlico handbags. The campaign features creative direction by Henrietta Gallina and Samuel McWilliams with photography by Esther Theaker.

Alone, each of Theaker’s portraits emphasize the character of each bag, and particularly their distinctive hardware, setting them off through a bright color story achieved with thoughtful styling and a colorful logotype. Taken together, these colors and forms become part of a colorful conversation, a tranquil yet bright rhythm of summer style.

The accompanying short film offers another perspective on this chorus of color with a split-screen format that rapidly rearranges the images into harmonic new combinations.

Light, airy, and fresh, the campaign is a direct yet delightful statement of Mulberry’s take on summertime style.