In Celebration of Jonathan Anderson’s 2023 Neiman Marcus Award for Creative Impact in the Field of Fashion
Neiman Marcus has partnered with Loewe to introduce an exclusive collection and retail installations commemorating Jonathan Anderson’s prestigious 2023 Neiman Marcus Award for Creative Impact in the Field of Fashion.
“The Neiman Marcus Awards connect creative visionaries from around the world with our luxury customers in a truly remarkable way,” expressed Ryan Ross, President of Neiman Marcus and Head of NMG Customer Insights. “For over a decade, Jonathan Anderson has revitalized Loewe, bringing great commercial success to the house and establishing himself as one of the most powerful names in luxury fashion today. We are proud to partner with Loewe through our Awards platform to bring customers this extraordinary collection and exclusive experiences.”
Anderson, the recipient of the 2023 Creative Impact Award, has been acknowledged for his remarkable influence on the Loewe brand. “The Neiman Marcus Award’s celebration of my tenure at Loewe was really the genesis of this collection. It’s an amalgamation of the different textures and eras of my runway collections for the house, exploring the archive and reimagining key pieces for today,” shared Anderson. “The capsule plays on the idea of individual characters, each connected by a common thread, something that lies at the core of Loewe’s prismatic identity as a brand.”
The exclusive collection comprises 19 ready-to-wear pieces, drawing inspiration from iconic looks within the Loewe archives. From a belted suede trench coat to leather trousers and a polo dress, the collection encapsulates the essence of Loewe’s signature style. Dramatic volumes, such as the iconic Obi belt in orange leather, add a distinctive touch to the various silhouettes.
Lana Todorovich, Chief Merchandising Officer of Neiman Marcus, praised Anderson’s craftsmanship and storytelling abilities, stating, “This collection shows his dedication to creating the unexpected, referencing the house’s archives while projecting a very strong point of view into the future. We are excited to bring the collection to life for our customers across our integrated retail model as part of our ‘Retail-tainment’ strategy.”
Customers can explore and shop the exclusive Loewe collection both online and in-store, with remote selling options available as well. Installations showcasing the collection are featured at Neiman Marcus stores in NorthPark Dallas and Beverly Hills, providing a visually stunning backdrop to the product assortment. Additionally, the collection is available at Neiman Marcus stores in San Francisco, Michigan Avenue, and Coral Gables. Digital activations include a homepage takeover of NeimanMarcus.com, along with engagement through the NM App and SMS messaging.
To continue the celebration, Neiman Marcus and Loewe will host an intimate event for top customers in Dallas on March 27th.
