Pinko Fall 2023 Ad Campaign

Review of Pinko Fall 2023 Ad Campaign by Creative Director Riccardo Ruini and Photographer Brianna Capozzi with model Georgia May Jagger

Georgia May Jagger is an icon of irrepressible glamor in the new Fall 2023 campaign from Pinko. The iconic model was lensed by photographer Brianna Capozzi, while the campaign features creative direction from Riccardo Ruini.

Aptly translating Pinko’s propensity for over-the-top glam, Jagger’s posture and attitudes are hyperbolically glamorous, exuding an unmistakable self-confidence. Whether she’s posing in an elegant mid-mod interior or romping through the park in thigh-high boots, the mood is one of an indefatigable love for bold style.

The ebullient feeling of unbridled glam is further pushed in the accompanying short film thanks to the retro-inflected disco soundtrack that scores the muse’s movements as she leans against a larger-than-life Pinko bag or tosses her hair in the fan-powered breeze.

Pinko is playfully presenting an indulgent and inviting fantasy, a parallel world of velvet, glitter, and gold where what counts is how unabashedly glamorous you are. With smart casting, lavish styling, and simple yet potent art direction, the campaign brings that fantasy world vividly to life.