Review of Proenza Schouler White Label Fall 2024 Ad Campaign by Creative Director Jack McCollough & Lazaro Hernandez with Photographer Hedi Stanton with model Vanessa Moody
Proenza Schouler balances elegance and casual intimacy with the campaign for its latest White Label collection, shot by photographer Hedi Stanton.
Stanton captures model Vanessa Moody in portraits that take a subtly idiosyncratic approach, capturing her from unexpected angles that distort the image’s center of gravity or cut off parts of the composition. Offering a clear look at the considered details of the collection, the perspective also echoes Proenza Schouler’s quietly personal approach seen through the dynamic energy of the White Label’s more casual ethos.
Proenza Schouler Creative Directors | Jack McCollough & Lazaro Hernandez
Photographer | Hedi Stanton
Model | Vanessa Moody
Stylist | Jay Massacret
Hair | Ledora Francis
Makeup | Ayaka Nihei