Review of Saint Laurent #YSL44 Spring 2022 Ad Campaign by Creative Director Anthony Vaccarello and Photographer David Sims with Models Alix Bouthors, Ece Biçak, Esin Biçak, Megan Miles, Paul Lorbat, and Rocco Segers
David Sims and Anthony Vaccarello conjure up more of their black-and-white magic with a new Spring 2022 campaign for Saint Laurent.
Starring a cast of models who led the house’s shows for the season, the campaign once again sees Sims take his simple and striking studio approach, which has already begun to feel like a timeless and classic image for the brand.
The gender-fluid styling is a focused vision of Vaccarello’s signature blend of Parisian chic and rock-and-roll boldness, including one of the catsuits that helped to define this season’s excellent show.
Following up and furthering Saint Laurent’s recent Spring campaign starring legendary model Jerry Hall, this campaign is another strong example of Vaccarello’s mastery of brand cohesion and ability to create a holistic identity across its various personalities and visual touchstones. Combined with Sims’ deft photographic eye, the campaign works to expand the world of this season’s shows while connecting its imagery to the house’s historic past.
Saint Laurent Creative Director | Anthony Vaccarello Art Direction | Anthony Vaccarello Photographer | David Sims Models | Alix Bouthors, Ece Biçak, Esin Biçak, Megan Miles, Paul Lorbat, and Rocco Segers Stylist | Paul Sinclaire Hair | Duffy Makeup | Lucia Pieroni
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images