Review of Saint Laurent Spring 2023 Digital Ad Campaign by Photographer & Director Vanessa Beecroft with models Ajah Angau Jok, Alaato Jazyper, Alix Bouthors, Camille Chifflot, Caren Jepkemei, Chaima Ameziane, He Cong, Mary Ukech, Sihana Shalaj, Yanan Wan, Yaniris Silverio
While the new year can be seen as a time for reinvention, Saint Laurent is starting 2023 with a reminder of what it does best. The house’s first campaign of the year is a bold and slick look at creative director Anthony Vaccarello’s signature design aesthetic. The Spring 2023 campaign was created in collaboration with director and photographer Vanessa Beecroft.
The campaign maintains a focused emphasis on Vaccarello’s mastery of slick, rakish elegance, with its rakish cast modeling elongated, body-hugging looks that are finished off with razor-sharp high heels. Each image features a consistent color palette, with the film and one set of photographs featuring all-black looks, and another set of photographs featuring brown and beige looks.
Beecroft’s visual approach keeps things straightforward and impactful, seeing her models almost as a sculpture set occupying a minimal interior space, while making use of fog machines and directional lights to subtly deepen the sense of moodiness and understated modern glamor.
Leveraging a large cast into a focused use of visual rhythm and repetition, the campaign is another powerful assertion of a familiar yet always-relevant design and brand identity.
Saint Laurent Creative Director | Anthony Vaccarello
Director & Photographer | Vanessa Beecroft
Models | Ajah Angau Jok, Alaato Jazyper, Alix Bouthors, Camille Chifflot, Caren Jepkemei, Chaima Ameziane, He Cong, Mary Ukech, Sihana Shalaj, Yanan Wan, Yaniris Silverio
Casting Director | Samuel Ellis Scheinman