Skims Swim Spring 2023 Ad Campaign Review

Review of Skims Swim Spring 2023 Ad Campaign by Creative Director and Photographer Harmony Korine with Skims Creative Director and Talent Kim Kardashian

Something out of this world has landed in the latest Skims campaign… The return of the Kim Kardashian-led brand’s swimwear shop is celebrated with a new campaign captured by cult icon film director Harmony Korine and full of sexy alien visitors.

In a timely nod to the UFO fervor that swept the nation recently (although, are aliens ever really out of style?) as well as the impending and much-needed arrival of warmer weather, the campaign sees Kardashian herself kick it poolside with a bunch of extraterrestrial friends. A fun digital artwork treatment courtesy of studio EDGLRD replaces the heads of the rest of the cast with those of antennaed, bulbous blue-eyed aliens, who wear matching color swimsuits as they hang out by the pool with a sunglasses-clad Kim K or hop out of her vintage Lamborghini. One particularly fun composition sees the gang pose with a green alien pool floatie.

In a sense, the images are weird, yes, but they also in an uncanny way feel totally natural. It’s a testament to Korine’s vision and to Kim’s status among humanity that we feel convinced that if aliens were to visit Earth, the first thing they might want to do would be to have a pool day with Kim Kardashian, and that they would do it while wearing Skims.

Illuminating the classic summer swimwear campaign with humor and imagination, Skims gives us a summer day to remember.