The event brought together creative talent and industry figures to mark the launch of the brand’s documentary project
Maison Francis Kurkdjian hosted a screening and cocktail event for its ICON(S) documentary on April 28 at the Museum of Modern Art in New York, convening a cross-section of creative and cultural figures to mark the launch.
The gathering, held at MoMA, underscored the brand’s continued investment in storytelling and cultural positioning beyond fragrance, using film as a medium to explore identity and creative expression. Guests included Wisdom Kaye, LaQuan Smith, Julez Smith, Dynasty Ogun, Raisa Flowers, Hailey and Nil Sani, Neru Shimav, Bilal Rehman, Jamila Strand, Chiara Hovland, and Curtis and Carlsen Atanga, among others.
The event reflects a broader industry shift toward experiential activations and content-driven engagement, as luxury brands expand their presence within cultural institutions to deepen connections with audiences and reinforce brand narratives.
