The Top 10 Breakout Fashion Ad Campaigns of 2024
Impactful campaigns can play a deeply crucial role in distinguishing emerging brands within a digital marketing landscape that often feels overwhelmingly saturated. The best breakout campaigns of 2024 not only showcased the creative vitality necessary to capture the attention of a diverse audience, but also cemented the unique narratives and design visions of up-and-coming labels.
Collaboration and authentic community are key assets for emerging brands. Milan’s upstart label Magliano captured these aspects and earned two spots on our list, teaming with distinctive photographers to capture a rebellious community of individuals and outsiders. Kody Phillips teamed with local creatives to channel 70s New York action movies, while Ganni tapped friend of the brand Christina Ricci to embody the eccentric chic of the Ganni Girl.
Meanwhile, brands like Dilara Findikoglu and Songzio invested in high-concept narratives that breathed life into historical and mythological themes. Findikoglu’s campaign, featuring Mariacarla Boscono as a modern Joan of Arc, subverted traditional notions of femininity, while Songzio’s collaboration with photographer Cho Gi-Seok offered phantasmagorical retellings of the Icarus and Prometheus myths, setting a high bar for creativity.
Here are The Impression’s picks for the Top 10 Breakout ad campaigns of 2024, as selected by our editorial team.
Dilara Findikoglu
Fall 2024
Dilara Findikoglu Creative Director | Dilara Findikoglu
Photographer | Jordan Hemingway
Model | Mariacarla Boscono
Stylist | Ally Macrae
Hair | Louis Souvestre
Makeup | Daniel Sallstrom
Casting Director | Madeleine Østlie
Set Designer | Camilla Byles
Production | GW+, Division of Gainsbury & Whiting
AI Artist | AI SAM
Ganni
Fall 2024
Ganni Creative Director | Ditte Reffstrup
Photographers | Zhenya and Tanya Posternak
Model | Christina Ricci
Stylist | Vanessa Reid
GCDS
Spring 2024
GCDS Creative Director | Giuliano Calza
Photographer | Backgrid
Models | Brittany Noon, Anaiis Scheeres, Owen Lindberg, Nyawuta Chol, Dayveontay Jackson, & Kayla Dunlap
Stylist | Ryan Dodson
Hair | Eduardo Mendez
Makeup | Robert Rumsey
Manicurist | Fariha Ali
Casting Director | Onell Ednacot
Fear of God
Fall 2024
Fear of God Creative Director | Jerry Lorenzo
Photographer | Sonia Szostak
Film Director | Lane Stewart
Stylist | Beat Bollinger
Kody Phillips
Fall 2024
Kody Phillips Creative Director | Kody Phillips
Photographer | Kizzy Kalu
Film Directors | Wenxin Yang
Models | Matt Rossi, Mell, Manny Omitto, Jet Fighter Watson
Stylist | Matt Rossi
Hair & Makeup | Caroline J. Mills
Set Designers | Sage Leopold and Chancey Bridges
Magliano
Spring 2024
Magliano Creative Director | Luca Magliano
Photographer | Stacy Kranitz
Location | Emilia-Romagna, Italy
Magliano
Fall 2024
Magliano Creative Director | Luca Magliano
Photographer | Camille Vivier
Stylist | Elisa Voto
Hair | Louis Ghewy
Makeup | Patrick Glatthaar
Casting Director | Julia Asaro
Marine Serre
Spring 2024
Marine Serre Creative Director | Marine Serre
Photographer | Reto Schmid
Talent | Alassane Diong and Winnie Harlow
Stylist | Benoit Bethume
Hair | Estelle Hayatou
Makeup | Lindzy
Manicurist | Anais Cordevant
Songzio
“Pure Rebel” Spring 2024
Songzio Creative Director | Jay Songzio
Photographer | Cho Gi-Seok
Songzio
Fall 2024
Songzio Creative Director | Jay Songzio
Photographer | Cho Gi-Seok
Models | Hwan Meang and Jaewon Jung