The Top 10 Films of Fall 2024

The Top 10 Films Campaigns of the Season as chosen by The Impression’s Editorial Team

Since the dawn of the digital age, the fashion film has come to rival still photography more and more as the most effective mode for expressing a brand vision. True, photography isn’t going anywhere, but the recent rise of platforms like TikTok has prompted even further rethinking of how to communicate with audiences – especially young ones who have grown up entirely in an oversaturated, fast-paced digital world.

The season’s best examples of campaign films balanced the necessary ingredients we typically associate with a successful film – rich visuals, a sense of narrative, emotional tension – with a strong brand perspective and the ability to reach across digital platforms. Bottega Veneta’s film was an abstract yet enthralling series of vignettes that crafted suspense from a conversation with the alien landscape of the American Southwest. Kith reaffirmed itself as the film bro’s favorite brand with a single-shot film starring none other than Martin Scorsese.

Burberry and Vivienne Westwood went more in the direction of moving portraits, but they were beautifully executed and with a palpable sense of place – and perfectly lended themselves to being edited and repurposed as Instagram reels or TikToks.

Charles Jeffrey Loverboy and Maison Margiela both reconsidered other film formats, with Charles Jeffrey riffing on music videos and Margiela creating a long form documentary that formed a fascinating deep dive into John Galliano’s final artisanal collection for the house while drawing on arthouse horror aesthetics.

Here are The Impression’s picks for the Top 10 films of the Fall 2024 season as selected by our editorial team.

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