The partnership connects Tod’s heritage of Italian craftsmanship with HAN’s global influence and contemporary appeal
Tod’s has announced the appointment of HAN, a member of the K-pop group Stray Kids, as its newest Brand Ambassador. The partnership brings together the Italian luxury house and one of the most recognizable artists of his generation, whose influence extends across music, fashion, and popular culture.
Since debuting with Stray Kids, HAN has built a global following through his work as a performer, songwriter, and composer. Known for his versatility and creative approach, he has emerged as a prominent figure within contemporary music, resonating with audiences through a blend of artistic ambition and personal authenticity.
The collaboration reflects Tod’s ongoing effort to connect its heritage of Italian craftsmanship with a new generation of consumers. Founded on principles of quality, artisanal expertise, and understated elegance, the brand sees a natural alignment between its values and HAN’s modern perspective.
“It is a great honor to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style,” HAN said. “Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents.”
Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents.”
HAN will make his first official appearance as a Tod’s ambassador during the brand’s Men’s Presentation at Milan Fashion Week on June 21. The event will mark the beginning of a series of initiatives designed to highlight the connection between the artist’s contemporary appeal and the house’s longstanding identity.
Tod’s described the partnership as an opportunity to celebrate a shared vision rooted in craftsmanship, creativity, and timeless style. By welcoming HAN to its ambassador roster, the brand further strengthens its presence within the global entertainment landscape while continuing to promote the Italian lifestyle and values that have defined the house for decades.
As luxury brands increasingly look toward the influence of K-pop and its international audience, the appointment positions Tod’s alongside a growing number of fashion houses forging relationships with artists whose reach extends well beyond music. For Tod’s, HAN’s creativity, global visibility, and connection with younger consumers make him a fitting representative of the brand’s evolving image while remaining aligned with its enduring heritage.
