Donatella Versace rocks in Versace’s first official campaign under Capri Holdings. With the creative direction of Ferdinando Verderi and imagery by Steven Meisel, Donatella and the brand put on a vibrant and loud campaign that sings in color, sound, and concept.
This is not the first time music and Donatella Versace have coincided side-by-side. In a 1995 Versace campaign, Steven Meisel lensed music icon Madonna in hopes of resembling Donatella herself. Now, in the 2019 Versace campaign, Meisel lenses Ms. Versace drumming as she leads her band and brand in song. This correlation of music not only speaks for Ms. Versace’s personal love for rock music, but for inspiration and feel of the fall line as well. Bright hues and bright hair compliment a luxury-grunge composition for the Versace campaign.
Creative Art Director Ferdinando Verderi is no stranger to making the Versace name known. In previous ads, he has focused on one word: Versace. Now, having Meisel capture Donatella Versace pe
Counting off with drumsticks, this campaign exhibits the life, legacy, and lyric of the Versace brand. Steven Meisel and Ferdinando Verderi create a fall 2019 ad campaign that captures both style, rock, and Donatella beating to the Versace drum.
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Versace Creative Director | Donatella Versace
Creative Director | Ferdinando Verderi
Photographer | Steven Meisel
Models | Kaia Gerber, Bente Oort, Anok Yai, Maike Inga, Yassine Jaajoui, Ilja Sizov, Hang Yu, & Paul Hameline
Stylist | Jacob K
Hair | Guido Palau
Makeup | Pat McGrath
Set Designer | Mary Howard
Casting Directors | Piergiorgio Del Moro, Samuel Ellis Scheinman