Review of Versace Jeans Couture ‘Cyber Fantasies’ Fall 2022 Ad Campaign by Creative Director Fred Paginton with Photographer Jules Moskovtchenko with Videographer Paul Herrmann with models Heavenly, Isla Bowles, Luke Clod, Maddux Callaway, and Taian Scott
The latest Versace Jeans Couture collection pays homage to alternative youth culture of the 1990s, with contrasting print themes in a fusion of two subcultural identities: Cyber and Grunge.
Logging into a cyber-inspired world, Versace Jeans Couture explores a fusion between the digital age and Y2K grunge for Fall-Winter 2022. Galactic sci-fi prints meet exaggerated silhouettes, for a switched-on collection of retro-inspired couture.
Reigniting rave subcultures, the collection, shot by Paul Herrmann, sees retro sportswear brought to life with futuristic prints and graphic details that speak to a vibrant youth culture.
Creative Director | Fred Paginton
Photographer | Jules Moskovtchenko
Videographer | Paul Herrmann
Art Direction | Cara Shurey
Models | Heavenly, Isla Bowles, Luke Clod, Maddux Callaway, and Taian Scott
Stylist | Allegra V. Beck
Hair | Pablo Kuemin
Makeup | Thierry Do Nascimento
Casting Director | DM Casting