Review of 3.Paradis Spring 2025 Ad Campaign by Creative Director Emeric Tchatchoua and Photographer Rashidi Noah with model Alhassane Francois
3.Paradis celebrates collaboration and multiculturalism with its Spring 2025 campaign, captured by photographer Rashidi Noah.
The campaign extends the brand’s celebration of its global roots and intercultural narrative, drawing on founder and creative director Emeric Tchatchoua life experience of being born in Paris to Cameroonian parents and then moving to Canada as a teenager.
Two seasonal collaborations extend this spirit. One is with artist Johanna Tordjman, whose colorful paintings adorn looks across the collection; the other is with AI artist Benjamin Benichou, who generated the backdrops inspired by surrealist and landscape painters. This unique synthesis of digital and physical art and multicultural references gives the portraits a playful, theatrical feel, underscoring the spirit of possibility, connection, and diversity of personal styles that are core elements of the brand’s vision.
3. Paradis Creative Director | Emeric Tchatchoua
Photographer | Rashidi Noah
Artist | Johanna Tordjman
AI Artist | Benjamin Benichou
Model | Alhassane Francois
Stylist | Kevin Lanoy
Casting Director | Lylia Bokele