7 For All Mankind

Fall 2023 Ad Campaign

Review of 7 For All Mankind ‘The London Edition‘ Fall 2023 Ad Campaign by Photographer Sonia Szóstak with Talent Georgia May Jagger

7 For All Mankind brings its L.A. denim spirit to London for a Fall 2023 campaign starring Georgia May Jagger and lensed by photographer Sonia Szóstak.

The imagery pits its familiar star against the iconic facades of London’s posh neighborhoods, where the casual yet poised photographic approach provides a focused showcase for the season’s bounty of denim offerings. There could be something almost too casual about it in fact; it feels closer to an Instagram lookbook photoshoot than a fully fledged and artfully minded fashion campaign. That being said, the brand has always had a polished yet approachable and down-to-earth aesthetic sensibility, and the campaign imagery checks those boxes.

Balancing a relatable visual narrative with a recognizable star, the campaign is a sunny expression of 7 For All Mankind’s elevated take on denim.

Photographer | Sonia Szóstak
Talent | Georgia May Jagger
Hair | Chi Wong
Makeup | Siddhartha Simone
Casting Director | Jennifer Starr