Review of 7 For All Mankind Spring 2024 Ad Campaign by Photographers Sonia Szóstak and Jeremy Everett with models Malaika Holmén, Amanda Murphy, Albert Reed, Jacob Bixenman, and Remi Chester
7 For All Mankind celebrates the iconic style and spirit of its home of Los Angeles with a new Spring 2024 campaign titled “Forever LA, Forever Mankind.” The campaign was captured by photographers Sonia Szóstak and Jeremy Everett and styled by renowned celebrity stylist Jamie Mizrahi.
Paying homage to the industrial history of both Los Angeles and the denim industry, the campaign was shot across three of the city’s quintessential locations that embody its tapestry of cultural history. “The Boulevard” scenes were shot in Los Feliz just off of Sunset Boulevard. “The Canyon” imagery was shot at Wright Ranch, which offered scenic views of LA’s historic mountains and canyons which were home to legendary musicians like Joni Mitchell and Neil Young. “The Beach” photographs were taken at Westward Beach in Malibu, a location that points to both the city’s surf culture and the recognizable Hollywood gems that were shot there.
The photographers shoot on film, infusing each direct portrait with a warmly nostalgic quality and emphasizing the way that sunlight hits different on the California coast. Though the spirit is one of classic Americana, the imagery does good work to show why this sense of style is eternally relevant and remains so today, while proudly stamping it with 7 For All Mankind’s distinct spirit of shared humanity.
Exuding quiet confidence, classic American style, and sunshiney good vibes, the campaign sees 7 For All Mankind wisely get back to its roots and celebrates its most iconic self while reminding us why denim is always in.
Photographers | Sonia Szóstak & Jeremy Everett Models | Malaika Holmén, Amanda Murphy, Albert Reed, Jacob Bixenman, and Remi Chester Stylist | Jamie Mizrahi Casting Director | Jennifer Starr Location | Los Angeles, California