Dior

Spring 2022 Ad Campaign

Review of Dior Men’s Lunar New Year Capsule 2022 Ad Campaign by Photographer Brett Llyod

Created by Kim Jones and Kenny Scharf Dior Men’s celebrates the 2022 Lunar New Year Chinese zodiac sign, The Water Tiger. This motif is transformed into prints, embroidery, and patches appearing on shirts, knitwear, denim pants and down jackets in a palette of blue, which, and red – a lucky color in the Chinese culture. Accessories including Men’s Jewelry, the Dior Lingot 22, Dior Lock Bags, and grey leather B27 sneakers are also adorned with the feline. The campaign is playful and fun much like the ‘water tiger’ motif featured throughout the collection.

Dior Men’s Creative Director | Kim Jones
Photographer | Brett Lloyd

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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