Fendi

Spring 2022 Ad Campaign

Review of Fendi Eyewear Spring 2022 Ad Campaign by Creative Directors Ronnie Cooke Newhouse and Karl Bolander and Photographer Drew Vickers with models Malika Louback and Jean Campbell

Fendi shares a simple and stylish new eyewear campaign for Spring 2022, featuring creative direction from Ronnie Cooke Newhouse and Karl Bolander and photography by Drew Vickers.

The simple studio portraiture offers a straightforward look at the collection’s slickly elegant design and styling, with a particular emphasis on Silvia Venturini Fendi’s holistic approach to detail that repeats hardware and design motifs across entire looks.

Creative Directors | Ronnie Cooke Newhouse and Karl Bolander
Photographer | Drew Vickers
Models | Malika Louback and Jean Campbell
Stylist | Rae Boxer
Hair | David Harborow
Makeup | Min Kim
Casting Director | Shelley Durkan

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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