Celine Spring 2023 Ad Campaign Review

Review of Celine “La Collection Tennis” Spring 2023 Ad Campaign by Celine Creative Director & Photographer Hedi Slimane with Model Quinn Mora

Celine puts its own spin on classic tennis style with a new campaign highlighting its “La Collection Tennis.” As always, the campaign was directed and shot by creative director Hedi Slimane.

Slimane brings his signature style to capturing frequent muse Quinn Mora courtside in Saint-Tropez. The simple yet energetic imagery forms a fitting showcase for the tennis-coded capsule, which puts the same craftsmanship that features on the brand’s bags to work in creating racket cases and bags, as well as featuring sporty-chic skirts, dresses, and tops.

Hedi Slimane’s Celine has an impressive ability to incorporate various cultural niches and categories seamlessly into its own vision of disaffected luxury cool – from punk to K-Pop, skateboarding to tennis – and this campaign is another strong example of this all-encompassing character of the brand’s universe.