Celine Summer 2023 Ad Campaign Review

Review of Celine Summer 2023 Ad Campaign by Celine Creative Director Hedi Slimane with Model Lulu Tenney

Celine serves up nostalgia for summer memories gone by with its intimate new Summer 2023 campaign, directed and shot as always by the house’s creative director Hedi Slimane.

For the campaign, Slimane heads back to a recent favorite location, Saint-Tropez. Captured in rich black and white, the seafront location forms an airy and elegant backdrop for the summer-ready edition of Slimane’s signature blend of Parisian chic and cool-girl casual embodied by model Lulu Tenney, whose makeup look draws inspiration from that of 60s French icons like Brigitte Bardot and Francoise Hardy.

While perhaps in one or two aspects Hedi Slimane could be said to be consistent to a fault – especially, as this campaign exemplifies, when it comes to casting only one ultra-skinny body type – for the most part his unwavering vision works very well in his favor, and this intimate and nostalgic French summer fantasy is instantly, unmistakably Celine.