Ferrari Fall 2023 Ad Campaign

Review of Ferrari Fall 2023 Ad Campaign by Creative Director Rocco Iannone with Photographer Heji Shin with models Chloe Oh, Jean Carlo Leon, Anthi Fakidari

Ferrari finds beauty in motion with its new Fall 2023 campaign, balancing the power of heavy machinery with the sensitivity of a delicate touch in imagery realized by photographer Heji Shin.

Shin’s chromatic and dynamic photographs evoke the thrill of high speeds. The collection itself exudes Ferrari energy without directly translating the metal and muscle of the vehicles themselves; instead, it conjures up the feeling of high-octane aerodynamics through a layered use of silhouette, fold, and draping. Worn by characters who unite provocative glances with propulsive motion, whom Shin sees with a distinct and captivating eye, these looks promise both a cocoon of luxury and a vessel of forward power.

Beauty is the joy that comes from speed, captured in its initial burst, with all its symbolic design potential. It is the momentum that springs from an idea, it is the aesthetic that captures the unique sensation of what is fleeting, and it is the harbinger of what is to come.”

– Rocco Iannone, Ferrari Creative Director

As a heritage brand whose heritage lies outside of fashion, Ferrari is in a unique position in its challenge to find new ways to convey its rich visual history and design vocabulary. Iannone and his creative partners continue to rise to the challenge and do just that. The campaign takes a straightforward yet lucent and energetic perspective to convey the house’s inventive synthesis of racing history and fashion nowness.