Review of Bimba Y Lola Holiday 2023 Ad Campaign by Photographer Petra Collins with Talent Caroline Polachek
Bimba Y Lola puts an atmospheric and musical spin on the season of celebration with its new Holiday 2023 campaign. The campaign stars art-pop songstress Caroline Polachek, who was lensed by photographer Petra Collins.
Polachek’s music combines catchy hooks with subtle experimentation for an angular and atmospheric sound that is unique among the contemporary pop landscape. The campaign takes a similarly luminous and moody approach, fittingly positioning its muse as the odd one out at a hazy Christmas dance, but later exploding into moments of oracular drama when she is alone.
Collin’s cinematic and nostalgic approach fits in perfectly. Her analog camera work is particularly sensitive to nuances of light and material, drawing out the evocative shine of tinsel and the season’s star Swarovski-studded handbags.
Through a unique and well-chosen pairing of muse and photographer, Bimba Y Lola offers a unique new perspective on the shimmer and shine of the holiday season.
Photographer | Petra Collins
Talent | Caroline Polachek
Stylist | Kat Typaldos
Manicurist | Eri Ishizu