Moncler Winter 2023 Ad Campaign

Review of Moncler Winter 2023 Ad Campaign with Photographer Jamie Hawkesworth & Benn Northover with Talents Perrine Laffont, Shaun White, Richard Permin, Xuetong Cai

Moncler’s ‘Beyond Performance’ Campaign Captures Athlete’s Mountain Retreat.

Moncler Grenoble launches its new season with a striking campaign, delving into the personal side of world-class athletes. Olympic gold medalist Perrine Laffont, snowboarder Shaun White, and other elite athletes joined forces in Switzerland, not to perfect their craft but to explore the deeper motivations behind their mountain pursuits. Beyond mastering the slopes, the campaign highlights the community, friendship, and introspection that define life in the mountains.

Shot by Jamie Hawkesworth and complemented by a film by Benn Northover, the campaign captures the athletes navigating exhilarating descents and moments of camaraderie against the stunning Swiss landscape. Among the highlights is a collaboration with Shaun White’s WHITESPACE brand, resulting in a technical snowboard boasting a lightweight wood core and carbon-infused fiberglass weave for enhanced performance.

The Moncler Grenoble Fall/Winter 2023 Collection embodies the perfect blend of high-performance functionality and luxury design. Tailored for winter sports enthusiasts seeking top-tier technicality, the collection infuses style into performance wear. From waterproof GORE-TEX fabrics to 4-way stretch materials, each piece ensures movement, comfort, and protection against extreme weather conditions.

The collection doesn’t stop at technical gear; Moncler Grenoble embraces the entire mountain lifestyle. From lounge layers to chic après-ski attire, the line-up extends to knitwear, performance pieces, and elegant designs suitable for chalet-to-dinner transitions. The brand’s commitment to mountain life extends to accessories and equipment, ensuring every aspect of the alpine experience is elevated.

Available now on moncler.com and select stores, the Moncler Grenoble Fall/Winter 2023 collection invites enthusiasts to embrace the essence of the mountains. Additionally, Moncler unveils pop-up experiences at select locations, including Osaka, Cortina, and Lech, offering an immersive taste of alpine luxury.