Top 10 Accessories Fashion Ad Campaigns of Spring 2024

The Top 10 Accessories Fashion Ad Campaigns of Spring 2024 Season

Accessories, and particularly handbags, have long been the driving force in luxury fashion sales, and are typically positioned as a more accessible way to own a luxury item when a wardrobe of ready-to-wear may be out of reach. Yet recent trends have seen the major luxury houses hike the prices of some of their star handbags, with a lot of recent buzz pointing out that some bag prices have doubled since the beginning of the pandemic as some brands aim to weather economic uncertainty by focusing more on the extreme top end of their customer base.

Intriguingly, however, this trend didn’t echo across the season’s accessories campaigns as much as we may have anticipated. Instead, many leading brands released accessories-focused campaigns for Spring 2024 that served to emphasize and extend the brand’s world as much as highlight a particular bag.

Chanel, for example, shared a handbag campaign that wisely tied into a corresponding runway show, updating its retro French cinematic inspiration with a new short film starring Brad Pitt and Penelope Cruz. Miu Miu’s campaign for its shoe collaboration with New Balance extended the brand’s exploration of vulnerability and intimacy with a clever soft focus on footwear. Gentle Monster continued to embrace the futuristic with an incredible beauty team that transformed its campaign’s models into intergalactic mermaids.

Balenciaga, on the other hand, stripped things away with a smart extension of its campaign that riffed on Apple’s iconic “Think Different” ad. Courrèges also leveraged minimalism and the luxury of white space to emphasize the design principle of negative space that characterizes its slick new star accessory, the Holy Bag.

Here are The Impression’s picks for the best accessories ad campaigns of the Spring 2024 season as selected by our editorial team.