The Former Valentino Executive Will Oversee Marketing, Communication and Brand Strategy at the Florentine House
Ferragamo has appointed Yigit Turhan as chief brand officer, continuing the Italian luxury house’s broader transformation efforts as it works to strengthen its positioning and reconnect with consumers.
Turhan will join the company effective May 18 and is expected to report to chief transformation and sustainability officer James Ferragamo. In the newly expanded role, he will oversee brand-related functions including marketing, communication, visual merchandising and customer relationship management.
The executive arrives at Ferragamo following several years at Valentino, where he joined in 2018 and held multiple leadership positions across brand strategy and marketing. Most recently, he served as chief marketing officer, a position he assumed in 2023 before exiting the Roman fashion house earlier this year.
Before Valentino, Turhan held roles at Gucci and the Ermenegildo Zegna Group, building experience across luxury branding, communications and strategic development.
The appointment comes during a period of continued recalibration for Ferragamo as the company works to improve performance amid a challenging luxury market. Earlier this week, the Florentine group reported first-quarter revenues of 209 million euros, down 5.5 percent at current exchange rates and down 1.2 percent at constant exchange rates compared with the same period last year.
For the full 2025 fiscal year, Ferragamo posted consolidated revenues of 976.5 million euros, marking a 5.7 percent decline year-over-year, or down 3.8 percent at constant exchange rates.
Turhan’s arrival also follows the recent appointment of longtime Estée Lauder executive Fabrizio Freda as special strategic adviser to Ferragamo Finanziaria SpA, the Ferragamo family holding company and controlling shareholder of Salvatore Ferragamo SpA.
Together, the executive changes signal Ferragamo’s continued focus on reshaping its organizational structure and sharpening its global brand strategy as it navigates a softer luxury environment.