The Capsule Is Celebrated with Pop-Up Activations and a Campaign Starring Maude Apatow
After teasing the capsule via runway shows and store takeovers, Tory Burch has launched her exclusive, limited-edition capsule collection featuring the work of renowned German photographer Walter Schels. The collection is now available at the brand’s website and select boutiques located on Mercer Street, Melrose Avenue, and in the Miami Design District.
The special capsule is celebrated with a campaign that features Maude Apatow and her cherished feline companion, Dolly, photographed in the brand’s Corner Store in SoHo. The setting plays on the city’s iconic bodegas and their equally iconic bodega cats.
Walter Schels – who is also celebrated for his evocative portraits of human artists, celebrities, and politicians – began capturing animals on film during his childhood. Schels explains, “Animals were my friends as a child; I felt close to them. Animals don’t disguise themselves. An animal doesn’t ask itself, ‘Am I beautiful?’ It has no sense of shame. It is just the way it is.”
The launch will be celebrated with a three-day event at 186 Prince Street in SoHo from August 16 to 18. This exclusive pop-up will feature exciting activities, including a scratch-off game with the opportunity to win unique prizes.
