Review of Ralph Lauren ‘Ralph’s New York’ Fall 2024 Ad Campaign by Photographer Lachlan Bailey
Ralph Lauren revisits iconic American elegance with its new Fall 2024 campaign. Aptly titled “Ralph’s New York,” the campaign was shot by photographer Lachlan Bailey.
The nostalgic imagery features a curation of some of the brand’s most iconic pieces and design motifs – sometimes in unexpected combinations – that emphasize Ralph’s deep influence on American style and the practice of creating pieces that only get better with age. Captured against legendary vistas and locations across the city, these looks evoke an idealized sense of Americana aspiration, tapping into familiar characterizations of the “New York State of Mind.”
Unabashedly American and unmistakably Ralph Lauren, the campaign is a confident statement of the brand’s place at the heart of New York elegance.
Ralph Lauren Creative Director | Ralph Lauren
Photographer | Lachlan Bailey
Videographer | Jacob Sutton
Location | New York City
Music | “New York State of Mind” – Alicia Keys