Review of Giorgio Armani Fall 2024 Ad Campaign by Photographer Carlijn Jacobs with models Diogo Gomes, He Cong, Liam Kelly, Long Li and Mila van Eeten
Giorgio Armani elegantly balances drama and lightness in the new Fall 2024 campaign by photographer Carlijn Jacobs
The brand has a knack for choosing photographers that both fit within its long-established framework of classic studio portraiture elegance and have a distinct visual perspective, often with a quietly experimental approach to color grading and light. Jacobs checks these boxes perfectly, and her dramatic, luminescent portraits have a vintage quality while also feeling bold and fresh.
The accompanying short film by Pablo Tapia-Plá evokes a similar spirit, channeling vintage cinema while offering a closer look at the details of the collection in motion.
Giorgio Armani is proof that building even a massive brand is a work of quiet yet constant evolution. The approach extends to its campaigns as well, and this latest example serves cinematic, simple, and striking visuals that will look just as good on an Instagram feed as on a billboard overlooking Milan.
Giorgio Armani Creative Director | Giorgio Armani
Photographer | Carlijn Jacobs
Videographer | Pablo Tapia-Plá
Models | Diogo Gomes, He Cong, Liam Kelly, Long Li and Mila van Eeten
Stylist | Jacob K
Hair | Mustafa Yanaz
Makeup | Hiromi Ueda
Casting Director | Geremia Schiano