Ganni Fall 2024 Ad Campaign

Review of Ganni Fall 2024 Ad Campaign by Photographers Zhenya and Tanya Posternak with model Christina Ricci

Christina Ricci embodies the many personalities of Ganni for the brand’s new Fall 2024 campaign. The iconic actor was lensed by photographer sister duo Zhenya and Tanya Posternak.

Perhaps the best-known brand to emerge from Copenhagen’s growing fashion scene, Ganni always impressively manages to balance a free-wheeling eclecticism with a distinct and consistent perspective. Mirroring this spirit, the campaign draws on Ricci’s acting chops as she inhabits a range of characters – from the boss who wears sharp suits and leopard print, to the cozy Scandi-chic girl in oversized sweaters and coats, to an unconventionally elegant aesthete.

Smart art direction finishes each portrait off with the brand’s logo in one of three playful colors, emphasizing the distinct character beats while uniting them under one visual direction.

Ricci has a knack for playing offbeat characters with a darkly whimsical edge, so she’s a natural fit to embody Ganni’s spirit of eclectic cool – and the fact that we rarely see her in a fashion campaign makes her presence all the more exciting. The Ganni Girl can be anyone, but she’ll always look good.